Cultural experiences and cultural spending in New Zealand
Preface | Acknowledgements | Liability statement | Reproduction of material | Questionnaire | Printable version | To order
Contents
Introduction
Cultural Statistics Programme
Cultural Experiences Survey
Household Economic Survey
Structure of the report
Overview
Overview: Cultural Experiences Survey
Overview: Household Economic Survey
Taonga tuku iho
Overview
Marae visits
Exhibitions of taonga
Wāhi taonga
Mātauranga Māori
Summary
Heritage
Overview
Historic places
Archives
Museums and art galleries
Summary
Library services
Literature
Book purchasing
Household spending on literature
Summary
Performing arts
Overview
Theatre
Dance
Opera and musical theatre
Māori performing arts - kapa haka
Cultural performances of ethnic dance or song
Classical music
Popular music
Buying music
Household spending on performing arts
Summary
Visual arts
Overview
Purchasing original art work
Buying handmade craft objects
Household spending on visual arts
Summary
Film and video
Overview
Cinema
Videos and DVDs
Household spending on film and video
Summary
Broadcasting and the Internet
Television
Radio
The Internet
Household spending on broadcasting
Summary
Community and government activities
Ethnic community activities
Cultural education and training
Summary
Appendices
Appendix A: Multivariate analysis
Appendix B: New Zealand Classification of Cultural Activities
Appendix C: Household Economic Survey Cultural Categories
Appendix D: Cultural Experiences Survey
Appendix E: Household Economic Survey
Definitions and notes
Bibliography
List of tables
List of figures
From Brian Pink, Government Statistician, Statistics New Zealand and Martin Matthews, Chief Executive, Ministry for Culture and Heritage.
Increasing recognition is being given to the importance of cultural activities in the daily lives of New Zealanders. Our sense of nationhood and identity is dependent to a significant extent on our experience of New Zealand culture and heritage – a matter of increasing relevance in an ever-globalising world. A developed culture, an appreciation of the unique aspects of our culture – particularly Māori culture – and a strong cultural identity contribute positively to matters as diverse as economic growth, social cohesion, the acceptance and encouragement of diversity, creative thinking in a range of fields, and the imbuing of self-confidence in people. Intrinsic value is also derived from cultural experiences, with their power to stimulate and enlighten us.
Given the increasing emphasis placed on the role of culture by both local and central government, it is timely that "A Measure of Culture: Cultural experiences and cultural spending in New Zealand" is being released. It is the sixth publication in the Cultural Statistics Programme operated jointly by the Ministry for Culture and Heritage and Statistics New Zealand. The Cultural Experiences Survey, on which much of the report is based, was made possible through funding from the Cross Departmental Research Pool.
Based on the "New Zealand Framework for Cultural Statistics", information from the Cultural Experiences Survey provides a snapshot of New Zealanders’ engagement with cultural activities as diverse as listening to popular music, visiting museums and art galleries, visiting marae and buying original art works and craft objects. This information is supplemented by expenditure information from the Household Economic Survey, which updates an earlier report, "Household Spending on Culture (1996)", and provides an expanded view of New Zealanders’ cultural activities.
The report presents a number of notable findings from the Cultural Experiences Survey. One is the high level of engagement by New Zealanders with cultural activities, with 93 percent having experienced at least one activity during the survey period. Another is the very high level of interest in New Zealand content in a range of activities, including theatre, music and literature. The section on barriers to experiencing cultural activities identifies issues that can help inform cultural organisations in their delivery of cultural activities. Finally, the information on household spending indicates that the economic importance of spending on cultural activities cannot be overlooked, as it accounts for 4 percent of domestic expenditure.
It is our hope that those who use this report find the information useful. It is, however, only a beginning. Potentially, there are many other aspects of cultural activity that can be explored through the data from this survey. Further information derived from the survey is available on request from Statistics New Zealand.
The authors of this report would like to acknowledge the role of a large and varied group of people and organisations in this project. Firstly our thanks go to the cultural sector organisations consulted during the setting up of this project. We hope this report provides information on which you can build. We would like to thank the staff of Statistics New Zealand and the Ministry for Culture and Heritage for their support and assistance throughout the project. In particular, we would like to thank Denise Brown and Anne Spellerberg, at Statistics New Zealand, and Jane Komink and Jim McKenzie, at the Ministry for Culture and Heritage, for their roles in the project from beginning to end.
Finally, we would also like to acknowledge the Australian Bureau of Statistics; Grant Cushman and Bob Gidlow, of Lincoln University; and Henry Barnard, Susan Abasa and David Butts, of Massey University, who acted as peer reviewers. Their comments have helped strengthen this report.
This report was prepared by Mary Donn, of the Ministry for Culture and Heritage, and Patrick Ongley and Ronwen Bowker, of Statistics New Zealand, and was published by the Publishing Services Division of Statistics New Zealand.
The project was made possible by a grant from the Cross Departmental Research Pool.
Statistics New Zealand gives no warranty that the information or data supplied contains no errors. However, all care and diligence has been used in processing, analysing and extracting the information. Statistics New Zealand shall not be liable for any loss or damage suffered by the customer consequent upon the use directly, or indirectly, of the information supplied in this product.
Any table or other material published in this report may be reproduced and published without further licence, provided that it does not purport to be published under government authority and that acknowledgement is made of this source.
For Standards - see Definitions and notes.
Link to the Cultural Experiences Survey Questionnaire.
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Measure of Culture.pdf (746 KB)
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As a printed paper version
Catalogue Code 44.006
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