Statistics NZ > Analytical reports > Business Demographic Statistics

Business Demographic Statistics (Business Patterns)

What are Business Demographic Statistics (Business Patterns)?

Business Demographic Statistics provide information about characteristics of New Zealand business. This data has also been referred to as Business Patterns in our brochures.


Business Demographic Statistics are extracted from the Business Frame, a database of New Zealand businesses and their structure. The Business Frame is maintained by Statistics New Zealand. It is primarily used for selecting those businesses that are included in our business surveys.

Business Demographic Statistics are available as counts of data down to the meshblock ('city block') level. Information is released annually, with 2002 customised information available from October 2002.


Business Demographic Statistics can help you to:

  • Understand what is happening to business in your region
  • Gain a picture of business dynamics
  • Improve your planning
  • Improve your marketing.


Key data items available

number of businesses location industry
number of persons employed/engaged Business type Overseas ownership

Examples of data tables available

Time Series

Estimate market share Industry analysis
Analysis by industry and company size Evaluate a business opportunity Regional analysis


Limitations of the data

Given the way business demographic statistics are derived, there are important limitations with their use, which are explained in Limitations and Technical Notes. Due to our confidentiality policies, we do not release the names and addresses of businesses.


Business Demographic Statistics products and services include:


Data available on the website

New Zealand Business Demographic Statistics: Hot Off The Press 
Business Demographic Statistics standard tables


Customised statistics tailored to your specific needs


Personal assistance

  • for customised statistics or to discuss any queries or a project, please contact our Information Centre.

Related Information - other data series of interest.



Key Data Item Definitions

Customised Data Examples
Limitations

Business Demographic Statistics Technical Notes