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Business Operations Survey: 2015
Embargoed until 10:45am  –  06 April 2016
Key facts

In 2015:

  • Only a small proportion of businesses sold only to overseas markets.
  • Three in four (76 percent) of New Zealand businesses selling to overseas markets sold goods and services to Australia, followed by the USA (39 percent), and the UK (32 percent).1
  • The key factors for competing in overseas markets were high-quality goods and services (13 percent), experienced managerial staff (10 percent), and a valuable brand (9 percent).
  • Costs remained the key barrier affecting innovation activity, with 17 percent of businesses reporting costs to develop or introduce affected innovation to a high degree. 
  • R&D expenditure has increased by almost $200 million since 2014.

 

Graph, Sales of goods and services, by market, last financial year at August 2015.

Liz MacPherson, Government Statistician
ISSN 1178-0711
6 April 2016

1. The percentages in this sentence have changed since it was first published. View the Correction page for details.

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