For October 2010 compared with September 2010 (on a seasonally adjusted basis):
- Total retail sales fell 2.5 percent ($137 million) following a 1.7 percent ($94 million) increase in September 2010.
- Core retail sales fell 1.6 percent ($71 million) reversing the 1.7 percent ($72 million) increase in September 2010.
- Ten of the 15 industries fell, four by more than $20 million.
- The largest decrease was motor vehicles and parts, down 12.6 percent ($85 million).
- Supermarket and grocery stores, up 4.2 percent ($58 million) recorded the largest increase.
The Retail Trade Survey excludes GST.

| Cathryn Ashley-Jones |
14 December 2010 |
| Acting Government Statistician |
ISSN 1178-0355 |