Boost your small business with the information in our Business Toolbox.
Find your target market
Use our Market Mapper to:
- locate your market by age, sex, income, household, or family type
- zoom in on regions, areas, and suburbs.
Note: Market Mapper uses 2013 Census data and reflects the boundaries of that time.
Compare your business with competitors
Use our Industry Profiler to:
- get stats on small businesses by industry and region
- compare numbers of new businesses, worker turnover, survival rates, and average earnings for staff.
Benchmark your business performance against competitors
Use our Industry Benchmarks link
to Inland Revenue’s website to:
- compare your financial performance against similar firms in your industry and identify areas where you may differ
- find information to help you make decisions for improving your business performance.
Demo videos on YouTube
Need help using Business Toolbox? Watch our demo videos on the Statistics NZ's YouTube channel:
- Business Toolbox: Industry Profiler
- Business Toolbox: Market Mapper
Updated 1 February 2016