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Business directory update survey: annual

Survey at a glance

Purpose To update the Statistics New Zealand Business Frame
Population Approximately 440,000
Sample Approximately 40,000
Frequency Annually
Results Business Demography Statistics

About the survey

What is the purpose of the Business Directory Update Survey?

The purpose of the Business Directory Update Survey is to update the Statistics New Zealand Business Frame.

What is the Business Frame?

The Business Frame is a comprehensive database of New Zealand businesses and their structure. It records details such as names and addresses, predominant type of industrial activity performed, institutional sector, employment levels, and the degree of overseas ownership. Its primary purpose is as a statistical register or frame for the various business surveys operated by Statistics NZ.

Using a single centralised frame for all Statistics NZ business and economic surveys facilitates the integration of different surveys and data sources and ensures that classifications and statistical unit definitions are applied consistently.

Use this link for more information on the Business Frame.

Who is included in the survey?

Any medium or large sized private and public sector businesses and organisations engaged in the production of goods and services in New Zealand, registered with the Inland Revenue Department can be selected. Administrative data is used for small businesses and organisations.


About giving data

How often does this survey take place?

This survey takes place annually. Large businesses are included annually, medium-sized businesses are typically included every third year.

If our business is included in the survey, who should complete the survey?

Owner, manager, accountant, etc.


About your obligations

Why should I provide information to Statistics New Zealand?

Under the Statistics Act 1975 you must provide the information requested by Statistics New Zealand. It is also important that information from all of the businesses surveyed is accurately represented in the statistical results.

Will I be paid for providing information to Statistics New Zealand?

Providing information to Statistics New Zealand is a statutory obligation. There is no provision in the Statistics Act for people to be paid for providing information. Where possible, we request information in a way that is easily obtainable from business records. We also recognise that completing survey questionnaires can be time consuming. For some surveys, we provide survey respondents with information that can be useful for your business planning purposes. Also, survey results are available free of charge on the Statistics New Zealand website.

Will my information be shared with other government agencies?

The Statistics Act 1975 states that:

  • all information collected under the Act must be used only for statistical purposes
  • no information is released by Statistics New Zealand in a form that could enable the person or undertaking to whom it relates to be identified.

Consequently, Statistics New Zealand does not share your information with other government agencies. Other government agencies can provide their information to Statistics New Zealand, but only for statistical purposes. Statistics New Zealand sometimes undertakes a statistical survey jointly with another government department or government agency. In all cases, respondents are informed that it is a joint collection. You may object to information being passed to the other party by writing to Statistics New Zealand. Where this right is exercised, Statistics New Zealand withholds the information from the other party.

Do I have to complete this questionnaire?

Businesses selected for any Statistics New Zealand survey must provide the information requested. This is a legal requirement under the Statistics Act 1975. We appreciate that it can be difficult and time consuming to complete survey forms. If you would prefer to provide information by fax or by email, please phone our Survey Help Desk on 0800 809 464 to discuss these options.


About using information

Are results from the Business Directory Update Survey available?

Yes, free standard results are available each year. Use this link for information on Business Demography Statistics for results from the completed Business Frame. Use these links to access the Business Demography Table Builde and key results from other Statistics New Zealand surveys.

Is statistical information available?

Many statistics are available to you and your business as it is 'public good' information. This means that you can access this information free of charge, from this website, or by contacting our Customer Services staff via email info@stats.govt.nz, or by phone at your nearest Statistics New Zealand office. Our newsletters also contain information which you may find useful. The information available could assist you in business planning and for monitoring business performance.

Does Statistics New Zealand have information useful for my business?

We can provide information that could help your business. For instance we have information that can help in:

  • assessing future population trends
  • economic monitoring
  • target marketing
  • profiling an area
  • estimating your market share
  • assessing consumer spending patterns
  • benchmarking your business.

Further explanation can be found in Business Helper, a web-based guide for business users. We can also provide statistics that enable a comparison of the results of your business with industry results. Contact our Information Centre for more information on Business Helper or on business profiling, please phone toll free 0508 525 525, or send an email to info@stats.govt.nz.

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