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Consumer marketing

Introduction

Consumer marketing contains a list of variables (characteristics) about individuals, households or their homes. The topic is split into the six different sub-topics below, from 'population & social' to 'international travel by New Zealanders'. The area shows the finest geographic level at which data is generally available.

Population and social – 'demographics about New Zealanders'

numbers of persons/households/families meshblock (neighbourhood block)
 age meshblock
 sex meshblock 
 education meshblock
 ethnic group meshblock
 family and household characteristics meshblock 
 income meshblock 
 births/deaths meshblock
 movement of people between areas in New Zealand regional council
 marriages/divorces various 
 whether employed, unemployed etc meshblock

To discuss the statistics available, please contact our Information Centre.

Population projections – 'demographics about New Zealanders in the future'

number of persons area unit (suburb)
age area unit
sex  area unit 
ethnic group  area unit 
number of households  area unit 
labour force  area unit 

To discuss the statistics available, please contact our Information Centre.

Consumers at home

 number of dwellings (houses, flats, rest homes etc)  meshblock
 number of occupants  meshblock
 number of rooms and/or bedrooms  meshblock
 ownership of home, motor vehicles and other assets  meshblock
 means of cooking and/or heating  meshblock
 access to telephone/Internet/fax  meshblock
 the level of rent  meshblock
 number/value of building permits  area unit

To discuss the statistics available, please contact our Information Centre.

Consumers at work

 occupation  meshblock
 employment status  meshblock
 industry employed in  meshblock
 place of work  meshblock
 means of travel to work  meshblock
 hours in paid employment  various

To discuss the statistics available, please contact our Information Centre.

Consumer spending

 expenditure by individuals or households  national
 consumer expenditure on more than 2000 products or services  national
 characteristics of purchasers by selected items  national
 storetype analysis - where selected items are purchased  national

To discuss the statistics available, please contact our Information Centre.

Overseas visitors to New Zealand

 age  national
 sex  national
 purpose of visit  national
 country of origin  national
 port  various
 proposed length of stay  national
 level of usage of commercial accommodation  regional tourism organisation, territorial authority

To discuss the statistics available, please contact our Information Centre.

International travel by New Zealanders

 purpose  city or district
 country of destination  city or district
 expected length of stay  city or district
 port and region  various
 
To discuss the statistics available, please contact our Information Centre.

Free detailed geographic data

2001 Census data

  • Territorial authorities – a wide range of population and demographic data at the 'city or district' level, including comparisons with national average figures.
  • 2001 Census Table Finder – a large amount of information from census tables with data down to the 'suburb' (area unit) level.

If you have any enquiries, please contact our Information Centre.


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