Business Toolbox

	Find your target market Use our Market Mapper to: locate your market by age, sex, income, household, or family type zoom in on regions, areas, and suburbs.
	Compare your business with competitors Use our Industry Profiler to: get stats on small businesses by industry and region compare numbers of new businesses, worker turnover, survival rates, and average earnings for staff.
	Benchmark your business performance against competitors Use our Industry Benchmarks link to Inland Revenue’s website to: compare your financial performance against similar firms in your industry and identify areas where you may differ find information to help you make decisions for improving your business performance.

	Demo videos on YouTube
Need help using Business Toolbox? Watch our demo videos on the Statistics NZ's YouTube channel: Business Toolbox: Industry Profiler  Business Toolbox: Market Mapper

Information about data changes for Auckland Council

Changes to Auckland’s local government came into effect on 1 November 2010. For information on how Statistics NZ is managing data affected by the council restructure, please visit www.stats.govt.nz/aucklandcouncil