Boost your small business with the information in our Business Toolbox.
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Find your target market
Use our Market Mapper to:
- locate your market by age, sex, income, household, or family type
- zoom in on regions, areas, and suburbs.
Note: Market Mapper uses 2006 Census data and reflects the boundaries of that time, which are different to those now in effect as a result of the Auckland Council restructure in 2010. For more information, please visit www.stats.govt.nz/aucklandcouncil.
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Compare your business with competitors
Use our Industry Profiler to:
- get stats on small businesses by industry and region
- compare numbers of new businesses, worker turnover, survival rates, and average earnings for staff.
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Benchmark your business performance against competitors
Use our Industry Benchmarks link to Inland Revenue’s website to:
- compare your financial performance against similar firms in your industry and identify areas where you may differ
- find information to help you make decisions for improving your business performance.
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