Introduction
Consumer marketing contains a list of variables (characteristics) about individuals, households or their homes. The topic is split into the six different sub-topics below, from 'population & social' to 'international travel by New Zealanders'. The area shows the finest geographic level at which data is generally available.
Population and social – 'demographics about New Zealanders'
| numbers of persons/households/families |
meshblock (neighbourhood block) |
| age |
meshblock |
| sex |
meshblock |
| education |
meshblock |
| ethnic group |
meshblock |
| family and household characteristics |
meshblock |
| income |
meshblock |
| births/deaths |
meshblock |
| movement of people between areas in New Zealand |
regional council |
| marriages/divorces |
various |
| whether employed, unemployed etc |
meshblock |
To discuss the statistics available, please contact our Information Centre.
Population projections – 'demographics about New Zealanders in the future'
| number of persons |
area unit (suburb) |
| age |
area unit |
| sex |
area unit |
| ethnic group |
area unit |
| number of households |
area unit |
| labour force |
area unit |
To discuss the statistics available, please contact our Information Centre.
Consumers at home
| number of dwellings (houses, flats, rest homes etc) |
meshblock |
| number of occupants |
meshblock |
| number of rooms and/or bedrooms |
meshblock |
| ownership of home, motor vehicles and other assets |
meshblock |
| means of cooking and/or heating |
meshblock |
| access to telephone/Internet/fax |
meshblock |
| the level of rent |
meshblock |
| number/value of building permits |
area unit |
To discuss the statistics available, please contact our Information Centre.
Consumers at work
| occupation |
meshblock |
| employment status |
meshblock |
| industry employed in |
meshblock |
| place of work |
meshblock |
| means of travel to work |
meshblock |
| hours in paid employment |
various |
To discuss the statistics available, please contact our Information Centre.
Consumer spending
| expenditure by individuals or households |
national |
| consumer expenditure on more than 2000 products or services |
national |
| characteristics of purchasers by selected items |
national |
| storetype analysis - where selected items are purchased |
national |
To discuss the statistics available, please contact our Information Centre.
Overseas visitors to New Zealand
| age |
national |
| sex |
national |
| purpose of visit |
national |
| country of origin |
national |
| port |
various |
| proposed length of stay |
national |
| level of usage of commercial accommodation |
regional tourism organisation, territorial authority |
To discuss the statistics available, please contact our Information Centre.
International travel by New Zealanders
| purpose |
city or district |
| country of destination |
city or district |
| expected length of stay |
city or district |
| port and region |
various |
Free detailed geographic data
2001 Census data
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Territorial authorities – a wide range of population and demographic data at the 'city or district' level, including comparisons with national average figures.
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2001 Census Table Finder – a large amount of information from census tables with data down to the 'suburb' (area unit) level.
If you have any enquiries, please contact our Information Centre.